Brand Identity · Architecture · Visual Identity
LUMA STUDIOS
Complete brand identity for a Riyadh and London-based architecture and interior design firm — building a visual language as considered and precise as their built work.
Year
2024
Location
Riyadh / London
Category
Brand Identity
Project Visuals
The Challenge
ARCHITECTURE FIRMS OFTEN LET THEIR PORTFOLIO SPEAK FOR ITSELF AND NEGLECT BRAND CONSISTENCY — RESULTING IN A DISCONNECTED PRESENCE THAT FAILS TO ATTRACT THE CALIBRE OF CLIENT THE WORK DESERVES.
Architecture firms often let their portfolio speak for itself and neglect brand consistency — resulting in a disconnected presence that fails to attract the calibre of client the work deserves.
Our Approach
Designed a brand system rooted in the firm's own principle: light defines the space. The identity uses geometric precision, warm restraint, and a terracotta accent that references materiality without sentimentality.
Results & Deliverables
Complete brand identity system delivered
Logo, typography, and colour system defined
Stationery, signage, and portfolio collateral produced
Brand guidelines established
Services Delivered
Project Details
Year
2024
Location
Riyadh / London