Brand Identity · Co-working · Contemporary
CIRCA
Brand identity for a premium creative co-working and studio space brand across MENA — bold enough to attract the region's most forward-thinking founders and creatives.
Year
2024
Location
MENA
Category
Brand Identity
Project Visuals
The Challenge
CO-WORKING BRAND IDENTITIES FALL INTO TWO TRAPS: STERILE CORPORATE OR OVERLY PLAYFUL STARTUP.
Co-working brand identities fall into two traps: sterile corporate or overly playful startup. Circa needed an identity that felt genuinely creative without alienating serious professionals.
Our Approach
Built the brand around the idea of becoming — the space where possibility takes shape. Bold condensed typography, electric indigo, and warm cream create a brand that feels contemporary, human, and confident.
Results & Deliverables
Full brand identity delivered
Membership card, signage, and merchandise designed
Environmental branding system for physical spaces
Digital brand templates and guidelines produced
Services Delivered
Project Details
Year
2024
Location
MENA