Brand Identity · Luxury Skincare · Packaging
AURELIA
Brand identity and packaging design for a luxury skincare brand entering the Middle Eastern and European premium beauty market — where the bottle is the first promise.
Year
2025
Location
Middle East / Europe
Category
Brand Identity
Project Visuals
The Challenge
IN PREMIUM SKINCARE, THE PACKAGING IS THE PRODUCT FOR THE FIRST 30 SECONDS.
In premium skincare, the packaging IS the product for the first 30 seconds. The identity needed to communicate luminosity and refinement without relying on the visual clichés of the category.
Our Approach
Built the brand around the Latin root 'aurum' — gold, light, permanence. A minimal wordmark in refined serif type on midnight black, warm amber product photography, and packaging that uses restraint to signal luxury.
Results & Deliverables
Full brand identity system delivered
Primary and secondary packaging designed
Editorial photography direction defined
Brand language and naming conventions established
Services Delivered
Project Details
Year
2025
Location
Middle East / Europe