Brand Strategy · Multi-Brand Portfolio · Marketing Direction
CHEPPIH INC
Marketing Director for a Belgium-based holding company — leading brand strategy across 9 distinct brands spanning real estate, hospitality, international trade, and tourism. $200K budget. 10+ person team.
Year
2021–2023
Location
Belgium / UAE
Category
Brand Strategy
Project Visuals
$200K annual marketing budget managed with measurable ROI
10+ team members strategically directed
9 brands aligned to a single architecture framework
4 industries served under one coordinated strategy
The Challenge
NINE BRANDS, FOUR INDUSTRIES, ONE STRATEGIC LENS.
Nine brands, four industries, one strategic lens. The challenge was building a brand architecture framework that gave each entity its own voice without fragmenting the group's credibility — while operating with a lean team and a high-stakes budget.
Our Approach
Developed a brand architecture system that respected each brand's identity while enforcing group-level coherence. Built scalable content and campaign systems reusable across brands. Established a performance dashboard that made the portfolio legible to leadership.
Results & Deliverables
$200K annual marketing budget managed with measurable ROI
10+ team members strategically directed
9 brands aligned to a single architecture framework
4 industries served under one coordinated strategy
180% increase in qualified lead flow within first year
Services Delivered
Project Details
Year
2021–2023
Location
Belgium / UAE