Brand Strategy · Social Media · Performance Marketing
MYUMRAH
Brand strategy and social media leadership for an Islamic travel brand curating Umrah and Hajj experiences across Europe and Turkey. 253K+ followers. 10× ROAS.
Year
2024
Location
Europe / Turkey
Category
Brand Strategy
Project Visuals
253K+ social media followers built
10× ROAS on performance campaigns
The Challenge
BUILDING A FAITH-CENTERED BRAND IN A MARKET WHERE AUTHENTICITY IS EVERYTHING AND A MISSTEP IN TONE IS NOT FORGIVEN.
Building a faith-centered brand in a market where authenticity is everything and a misstep in tone is not forgiven. The audience is spiritually discerning — performance tactics that work elsewhere fail here.
Our Approach
Developed a brand voice rooted in spiritual significance and human storytelling. Built a performance marketing engine that respected the sacred nature of the journey while driving measurable results.
Results & Deliverables
253K+ social media followers built
10× ROAS on performance campaigns
Faith-authentic brand voice established across all channels
Consistent top-performing content across European Muslim communities
Services Delivered
Project Details
Year
2024
Location
Europe / Turkey