Brand Strategy · Strategic Consulting · B2B
BATRIX.AI
Strategic business consulting, market research and positioning, and brand strategy for Batrix.ai — helping the firm land and retain contracts with major names including Volkswagen, Audi, Porsche, and Saudi Arabia's Ministry of Interior.
Year
2024
Location
Saudi Arabia
Category
Brand Strategy
Project Visuals
95% customer retention
6-figure months
The Challenge
BATRIX NEEDED TO BE CREDIBLE IN ROOMS WITH SOME OF THE MOST DEMANDING ENTERPRISE AND GOVERNMENT BUYERS IN SAUDI ARABIA — WHERE POSITIONING HAS TO HOLD UP AGAINST GLOBAL AUTOMOTIVE BRANDS AND INSTITUTIONAL DECISION-MAKERS, NOT JUST LOCAL COMPETITORS.
Batrix needed to be credible in rooms with some of the most demanding enterprise and government buyers in Saudi Arabia — where positioning has to hold up against global automotive brands and institutional decision-makers, not just local competitors.
Our Approach
Led strategic business consulting alongside deep market research to define a positioning that matched the calibre of client Batrix was pursuing. Built a brand strategy designed to earn trust in enterprise and government sales cycles, not just look good in a pitch deck.
Results & Deliverables
95% customer retention
6-figure months
Contracts secured with Volkswagen, Audi, and Porsche
Contract secured with Saudi Arabia's Ministry of Interior
Services Delivered