Brand Strategy · FMCG · Saudi Arabia
TASTE 'N TWIST
Go-to-market strategy and brand build for an FMCG food brand entering the Saudi Arabian market — from positioning and pricing through social media launch.
Year
2025
Location
Saudi Arabia
Category
Brand Strategy
Project Visuals
The Challenge
ENTERING A COMPETITIVE SAUDI FMCG MARKET WITH NO BRAND EQUITY, LIMITED LAUNCH BUDGET, AND A PRODUCT THAT NEEDED TO STAND OUT ON SHELF AND ONLINE SIMULTANEOUSLY.
Entering a competitive Saudi FMCG market with no brand equity, limited launch budget, and a product that needed to stand out on shelf and online simultaneously.
Our Approach
Built the go-to-market strategy from scratch: positioning, pricing framework, brand messaging, social media system, and paid campaign structure.
Results & Deliverables
Full go-to-market strategy delivered
Brand positioning and messaging framework built
Social media and content system launched
Market entry executed in Saudi Arabia
Services Delivered
Project Details
Year
2025
Location
Saudi Arabia