Brand Strategy · FMCG · Growth
BADEEL TREATS
End-to-end brand strategy and growth execution for a Turkish confectionery brand — from repositioning through performance marketing to physical retail expansion. 10× revenue growth.
Year
2025
Location
Turkey
Category
Brand Strategy
Project Visuals
10× revenue growth achieved
ROAS 8–10× across performance campaigns
The Challenge
A BRAND WITH STRONG PRODUCT QUALITY BUT INCONSISTENT MESSAGING, NO PERFORMANCE ENGINE, AND NO CLEAR IDENTITY IN A CROWDED CONFECTIONERY MARKET.
A brand with strong product quality but inconsistent messaging, no performance engine, and no clear identity in a crowded confectionery market.
Our Approach
Led full brand repositioning, built a performance marketing system from scratch, developed influencer and content strategy, and supported the physical retail store launch.
Results & Deliverables
10× revenue growth achieved
ROAS 8–10× across performance campaigns
Physical retail store successfully launched
Influencer strategy built and executed
Services Delivered
Project Details
Year
2025
Location
Turkey